The brand name curved around the logo, and the team experimented with typefaces to capture the spirit of a farm market in Mexico. Twelve design concepts were tested and it was determined there was an element of the current design that was recognized by consumers: a rooster.Īs an iconic symbol, the rooster logo became a focal point of the design. The brand increased the size of the bird, added some vibrant color and placed it at the center of the package. ![]() The creative team partnered with Cornerstone Strategic Branding and started with consumer research. “Hundreds of package designs were considered this year and we’re honored to be one of nine to win an award,” said Greg Klein, chief marketing officer at Lakeview Farms, which owns La Mexicana.Īs a regional refrigerated salsa brand, La Mexicana realized to make the move to national distribution would require a large redesign. Delphos, Ohio-based Lakeview Farms has received the Designalytics Effectiveness Award for the package redesign of La Mexicana. The awards recognize package redesigns that have been instrumental in driving brand growth.
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